• Want to create an impact?
    Want to make a difference?

    Be effectively persuasive.

    So what's the secret of being heard by others when we speak?
    The secret to being heard in meetings, on the Web, on social media or in print, requires us to undo a 330 year old fallacy.

    Read on to find out the truth that will unlock your ability to be a powerful and ethical persuader.

  • Facts & Figures

    Did you know?

    90% of people are likely to agree to a request ... if you used the word "because" in your sentence.

    80% of people may agree to avoid a loss. People fear loss more than they value gains.

  • The Secret To Persuasion

    Finally understand why a 330 year old mistake is still kicking our butts!

    Emotions vs Facts

    The flawed human decision cycle

    René Descartes was a French philosopher, mathematician, scientist. and dubbed the father of modern western philosophy, much of Western philosophy is a response to his writings.


    In the 16th century, Rene proposed (and the World accepted) that human beings behave via our superior logic. Hence when choosing, we :
    THINK - ACT - FEEL

     

    This model dominated science and psychology for the last 330 years.
    The only problem is that it's simply wrong.

    Emotions Rule

    What neuroscience tells us

    The emergence of MRI has allowed neuroscientists to peek into how the human brain processes information. By mapping the different functions of the human brain, neuroscientists have discovered that in decision making, the actual sequence of decision making is: FEEL - ACT - THINK

     

    Dr. Gemma Calvert, a leading UK researcher shared that the discovery of this sequence of how the brain reacts in decision making has very significant impact on our assumptions. That we are not thinking machines but feeling machines.

     

    Modern science has revealed that Descartes' 330 years assumption that we human beings are logical and rational beings is simply .... wrong.

  • If human being are feeling machines and not thinking ones ...
    If human beings start the decision process by feeling first and not thinking ...

    If we feel before we act or even think ....

     

    Where do we go from here?

  • Free Effective Persuasion Guide

    Here's the best part. Now that you know that emotions rule logic.
    How can you use this knowledge in your everyday work?
    What can you do to be more persuasive in speech or in words?

    Volume 1

    How does the human brain make decisions and why this can help us become powerfully persuasive

    In this ebook, you will finally understand why you were persuasive in some situations and not others. It offers specific strategies that you can implement today and become 150% more persuasive immediately!

     

    You will learn the specific 4 Steps Effective Persuasion Method that will make you more persuasive whether you are standing on a podium appealing for a charitable cause or pitching your product to a customer.

     

    The Effective Persuasion Method™ uses the latest scientific finding to design a solution that works across languages or cultures!

  • What are you waiting for?
    Send me my free copy darn it!

    Ok! It's yours! Just give us some information and we'll send it right over!

  • Effective Persuasion Seminars

    If your organisation needs to compete in today's market,
    the Effective Persuasion Method™ promises to deliver results.

    Effective Persuasion 2 Days Sales Seminar

    Designed for Sales & Marketing Professionals

    • This 2 days seminar is designed boost sales revenue by educating and training professionals to be powerful persuaders.
    • It is 40% classroom work and 60% practice..
    • The 4 Step Effective Persuasion Method™ structure ensures a consistent quality in the design of a sales script and the actual delivery of it. 
    • The ideal candidates are professionals with 3 or more years of sales experience.

    Effective Persuasion 2 Days Managers' Seminar

    Designed for Department Heads &CxO Level Executives

    • This 2 days seminar is designed for senior leaders who have to deal with marketing or PR teams. These teams look to senior leaders for advice and inspiration which can be very daunting.
    • The 4 Step Effective Persuasion Method™ is a scientific way of looking at how we can design messages and deliver them effectively. Senior leaders who have taken this training are able to design impressive messages that create actual impact.
    • The Effective Persuasion Method™ also allows senior leaders to identify when a marketing message is likely to fail and take remedial actions. These leader are able to breakdown and rationalise their opinions, which greatly helps marketing and PR teams to avoid such future mistakes.

    Effective Persuasion For Start-Ups & Presenters

    Designed for professionals who have to make a presentation.

    • This seminar introduces the participants to the 4 Step Effective Persuasion (EP) Method™.  The EP Method™ is a scientific way of looking at how we can design messages and deliver them effectively.
    • The 4 Step Effective Persuasion Method™ structure ensures a consistent quality in the design of a sales script and the actual delivery.
    • It is 40% classroom work and 60% practice.
    • It is available as a half-day or 1 day seminar

    Effective Persuasion For Non-Profits

    Designed for professionals who have to make a presentation.

    • This seminar introduces the participants to the 4 Step Effective Persuasion (EP) Method™.  The EP Method™ is a scientific way of looking at how we can design messages and deliver them effectively.
    • This seminar is specifically designed to help non-profit organisations with their unique sales and marketing issues.
    •  It is 40% classroom work and 60% practice.
    • Special discounts are offered to any charity or non-profit organisations.